THREE STEPS TO INVESTMENT SUCCESS VIRTUAL BOOK TOUR '07

Join professional appraiser and author Scott Zema, author of THREE STEPS TO INVESTMENT SUCCESS: BUYING THE RIGHT ART, ANTIQUES, AND COLLECTIBLES (Ark Limited Publishing, 2006), as he virtually tours the blogosphere in September on his first virtual book tour with Pump Up Your Book Promotion Virtual Book Tours! Scott Zema is a professional appraiser certified by the International Society of Appraisers and has been in practice for twenty years. Based in the Pacific Northwest, he has a national clientele. He has actively promoted the appraisal profession and includes among his clients the University of Washington, museums, local municipalities, corporations, and numerous other institutional clients, as well as numerous private clients of high net worth. You can visit his website here and his blog here! *** THREE STEPS TO INVESTMENT SUCCESS SYNOPSIS: I am a long time professional art, antiques, and collectibles appraiser, certified and highly experienced in the sale of art, antiques, and collectibles as well as their appraisal. I felt I had to write THREE STEPS TO INVESTMENT SUCCESS: BUYING THE RIGHT ART, ANTIQUES, AND COLLECTIBLES because I got tired of holding in my disbelief with the poor financial choices people make in their art, antiques, and collectibles purchases. I got tired of muttering under my breath to myself as if I were arguing with a collective buying public that I see to be definitely off cue in acquiring with an interest in value and quality as well as matching the color of the drapes, filling a hole in the corner of the room, or buying to satisfy a whim. In THREE STEPS TO INVESTMENT SUCCESS: BUYING THE RIGHT ART, ANTIQUES, AND COLLECTIBLES, I relate my own experiences as an appraiser and investor in a field not traditionally accepted as a place to invest money. I also tackle the enormous social and intellectual obstacles standing in the way of the interested public viewing their appreciable personal properties from a serious financial perspective. Further, because quality in art, antiques, and collectibles is more or less tied to price, your attention to the markets and how they work has a reciprocal effect in helping you to enhance your overall expertise and enjoyment of the experience of collecting sophisticated artifacts. This is activity that requires effort and knowledge, but I do it, and so can you. You just have to lay the proper groundwork for the activity, and that’s what I will tell you all about. Reading this book will enable buyers to accommodate their particular areas of interest within the wide universe of art, antiques, and collectibles with a biable financial acquisitions stratey pertaining to those interests. Despite its focus on weaning the beginner from using a scatterhost acquisitions policy to purchasing more carefully and ststematically from a financial standpoint, this book will also appeal to more seasoned collectors by tailoring their collecting more closely to value and appreciation. *** THREE STEPS TO INVESTMENT SUCCESS EXCERPT: INTRODUCTION ‘Collectors buy art for many reasons: some buy purely for investment, others for love. Sometimes a collector tries to find a balance between their love of the art form and the possibility of their piece increasing in value. A good eye coupled with good business sense can be a powerful combination when buying any art’. --Andrew Van Emden and Dr. George Pantela, authors of ‘Collecting Animation Art’ What I am going to relate is what you need to know about art, antiques, and collectibles if you want to make smart financial choices in what you buy. If you follow my advice, you will make an investment profit on your art, antiques, and collectibles. You can make art, antiques, and collectibles not just a source of enjoyment but an enjoyable source of value. And what can be more pleasant in this life? I am a long time professional art, antiques, and collectibles appraiser, certified and highly experienced in the sale of art, antiques, and collectibles as well as their appraisal. I felt I had to write this book because I got tired of holding in my disbelief with the poor financial choices people make in their art, antiques, and collectibles purchases. I got tired of muttering under my breath to myself as if I were arguing with a collective buying public that I see to be definitely off cue in acquiring with an interest in value and quality as well as matching the color of the drapes, filling a hole in the corner of the room, or buying to satisfy a whim. In this book I relate my own experiences as an appraiser and investor in a field not traditionally accepted as a place to invest money. I also tackle the enormous social and intellectual obstacles standing in the way of the interested public viewing their appreciable personal properties from a serious financial perspective. Further, because quality in art, antiques, and collectibles is more or less tied to price, your attention to the markets and how they work has a reciprocal effect in helping you to enhance your overall expertise and enjoyment of the experience of collecting sophisticated artifacts. This is activity that requires effort and knowledge, but I do it, and so can you. You just have to lay the proper groundwork for the activity, and that’s what I will tell you all about. Reading this book will enable buyers to accommodate their particular areas of interest within the wide universe of art, antiques, and collectibles with a viable financial acquisitions strategy pertaining to those interests. Despite its focus on weaning the beginner from using a scattershot acquisitions policy to purchasing more carefully and systematically from a financial standpoint, this book will also appeal to more seasoned collectors by tailoring their collecting more closely to value and appreciation. How to Use This Book This book is divided sequentially into three steps designed to get you from less-than-zero in your ability to effectively invest in art, antiques, and collectibles to where I might be tempted to ask you a question, because you have surpassed me in your knowledge of a particular area of the art, antiques, and collectibles investment field. The book is full of amusing and interesting anecdotes largely relating my experiences in the marketplace which I use to illustrate the principles I present. These steps are as follows: STEP I: CLEARING YOUR MIND ABOUT ART, ANTIQUES, AND COLLECTIBLES This part describes what you need to unlearn before you can start to think effectively about appreciable personal properties as investments. It deals with misinformation, misconceptions, attitudes, and poor buying habits rampant among the public at large—things which impede effective investment strategies. By describing and discounting these obstacles to rational thinking and action which are almost Biblical in their pervasiveness and in their hold on the popular imagination, I will cause many of you to see yourselves as ignorant in your knowledge of the appreciable personal properties markets and compel you to discard old ideas and attitudes. After wiping your mental ‘slate’ clean, I can then provide you with the information that you will need to develop effective buying habits in the steps that follow. STEP II: PREPARE TO START BUYING WITH A FRESH APPROACH (Don’t start buying yet!) This part of the book describes what you need to learn before you can start buying as an effective investor. It describes the evolving market in investment-quality appreciable personal properties, and it outlines their similarities and differences with other types of investments. It defines quality art, antiques, and collectibles and describes what means are available to educate yourself about your interests in these objects. Here I also give you an outline of the general structure of the personal property markets to familiarize yourself with how all personal properties are bought and sold, including art and antiques. I do this so that you will start to develop an internal ‘map’ of the valuable properties marketplaces and have a general idea about what you are buying and selling and where you are buying and selling it. STEP III: GO FOR IT: BECOMING A COLLECTOR AND AN INVESTOR Here I unleash you on my friends, the unsuspecting art, antiques, and collectibles professionals, newly armed with useful knowledge and ready to cut a swath in the market. In this section I also provide basic principles and ideas associated with knowledgeable buying and selling and how they are used by the value minded collector. I revisit the markets I described previously only now with specific reference to your being a knowledgeable buyer and seller. I also talk about strategies for buying, selling, or bartering, and I talk about effectively maintaining your collection. Scott's virtual book tour is brought to you by Pump Up Your Book Promotion Virtual Book Tours at http://www.pumpupyourbookpromotion.com/. If you would like to see where Scott is appearing next, visit http://www.virtualbooktours.authorsabode.com/. Tags: Pump Up Your Book Promotion Virtual Book Tours, online book promotion, author publicity, virtual book tour, book promotion, Scott Zema, THREE STEPS TO INVESTMENT SUCCESS: BUYING THE RIGHT ART, ANTIQUES, AND COLLECTIBLES, investment book, art book, antiques book, collectibles book